Technology Go-To-Market: Strategy, Execution, and Acceleration
Unlock the Secrets to Taking Your Technology to Market with Confidence

In today’s competitive landscape, having great technology isn’t enough. Success lies in translating innovation into tangible value for customers, creating a scalable market presence, and ensuring long-term adoption. This comprehensive program equips technology leaders, start-up founders, and professionals with the tools, frameworks, and insights needed to design, execute, and accelerate Go-To-Market strategies that drive sustainable growth.
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What You'll Learn
Designing Winning Go-To-Market Strategies
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Define your Total Addressable Market (TAM) and Ideal Customer Profile (ICP).
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Create compelling value propositions and tailor solutions to customer needs.
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Identify the right sales channels, pricing models, and demand generation strategies.
Executing Go-To-Market Plans with Precision
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Develop annual plans, allocate territories, and create actionable client roadmaps.
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Master sales strategies and tactics to handle objections and close deals effectively.
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Leverage collaboration and leadership to ensure smooth execution.
Accelerating Market Success
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Enable sales teams with training, guided selling, and mindset enhancement.
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Deploy technology solutions like CRM, automation, and AI to boost efficiency.
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Build ecosystems and partnerships to sustain long-term growth and adoption.
Who Should Attend?
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Start-up founders ready to take their technology to market.
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Professionals in tech sales, marketing, or product management seeking to refine their skills.
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Leaders in established technology companies looking to scale faster and more effectively.
Program Highlights
Case-Study-Based Learning
Real-world examples of tech companies overcoming Go-To-Market challenges.
Practical Tools and Frameworks
Templates and methodologies to apply immediately in your business.
Interactive Exercises
Role-playing and simulations to master key sales and execution techniques.
Program Structure
Part 1: Strategy Design:
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Total Addressable Market and Ideal Customer Profiles
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Value Proposition Creation
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Pricing Models and Sales Channel Strategy
Part 2: Execution:
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Annual Planning and Territory Management
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Sales Strategies and Objection Handling
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Collaboration and Leadership in Go-To-Market Execution
Part 3: Acceleration:
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Sales Enablement and Guided Selling
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Technology Deployment for Scaling
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Building and Growing Ecosystems
Why Join This Program?
Designed and delivered by Ognyan Vasilev, a seasoned expert in B2B sales and Go-To-Market strategies, this program bridges the gap between strategy and execution. Participants will leave with actionable insights and a clear roadmap to achieve Go-To-Market success.