Empowering Sales Managers: Leadership and Strategy for Sales Success
Empowering Sales Managers for Lasting Impact
Sales managers are the cornerstone of any high-performing sales organization. This program is designed to equip sales managers with the tools, frameworks, and leadership skills they need to drive team performance, execute strategic objectives, and create sustainable sales growth.
Through real-world case studies, interactive exercises, and actionable insights, participants will learn to align sales strategies with organizational goals, manage and motivate teams effectively, and leverage data and technology to drive results.
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What You'll Learn
Align Team Goals with Organizational Objectives
Learn how to connect individual team goals with the broader vision of your organization, fostering alignment and purpose.
Make Data-Driven Decisions to Improve Results
By relying on data, you can identify trends, address challenges, and implement solutions that drive measurable improvements in productivity and results.
Master Communication Techniques, Including Feedback and Coaching
Develop skills in delivering constructive feedback and coaching to inspire growth, boost team morale, and unlock your team's full potential.
Who Should Attend?
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Current or aspiring sales managers seeking to enhance their leadership and strategic capabilities.
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Professionals transitioning from individual contributor roles to sales management.
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Leaders responsible for driving team sales performance and strategic alignment.
Program Highlights
Real-World Case Studies
Analyze successful sales strategies from top-performing teams.
Interactive Role-Plays
Practice coaching and communication scenarios in a safe environment.
Actionable Frameworks
Take away templates and tools to apply immediately in your role.
Program Structure
Duration: 2 Days
Day 1: Sales Leadership Fundamentals
Morning Session:
1. The Role of the Sales Manager
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Defining responsibilities and expectations.
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Balancing strategic oversight with day-to-day management.
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Framework: The Sales Manager’s Leadership Toolkit.
2. Team Motivation and Performance Management
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Understanding individual motivators and creating incentive plans.
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Practical exercise: Designing motivational frameworks for team members.
Afternoon Session:
3. Sales Planning and Goal Setting
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Aligning team goals with organizational objectives.
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Activity: Breaking down annual sales targets into actionable team goals.
4. Effective Communication and Coaching
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Conducting impactful 1:1s and team meetings.
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Role-play: Providing constructive feedback to a struggling salesperson.
Day 2: Strategic Sales Management
Morning Session:
1. Data-Driven Decision Making
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Leveraging CRM and analytics tools for pipeline management.
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Framework: Using sales data to identify trends and improve forecasting accuracy.
2. Building a High-Performance Sales Culture
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Fostering collaboration and accountability within the team.
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Group activity: Identifying barriers to performance and creating solutions.
Afternoon Session:
3. Advanced Sales Strategies and Execution
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Coaching for complex deal strategies (e.g., multi-stakeholder sales).
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Role-play: Managing escalations and assisting team members in closing deals.
4. Future-Proofing Your Team
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Integrating AI, automation, and guided selling techniques.
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Developing the next generation of sales leaders within the team.
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Closing Activity: Create a 6-month action plan for your team.
Why Join This Program?
This program will provide sales managers with a clear roadmap to elevate their team’s performance while aligning with organizational goals. It balances strategic insight with practical application, ensuring participants leave with skills they can implement immediately.