Mastering B2B Sales: From Planning to Closing
Master Every Stage of the Sales Process
Sales success requires more than just knowledge - it demands actionable skills and a strategic approach to every stage of the sales process. In a world where everyone is reaching out to decision-makers and the business landscape is more connected than ever, mastering your sales craft is essential to stand out and drive meaningful results.
Mastering B2B Sales is a comprehensive program designed to empower sales professionals with the tools they need to excel, from identifying prospects to closing deals.
3-day
onsite training
Three days of practical, hands-on learning
International standard
Aligned with global best practices
Certificate for completion
Proof of your accomplishment
Next edition
Feb 17-19, 2025
Sofia, Bulgaria
What You'll Learn
Uncover needs and provide solutions that resonate to shorten the sales cycle and close bigger deals
Precisely target high-value customers by crafting personalized strategies that drive better engagement and higher conversions
Handle objections with confidence, negotiate effectively, and close deals efficiently, boosting your sales success and revenue
Who Should Attend?
This program is ideal for:
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Sales professionals eager to enhance their skills and drive results
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Entrepreneurs looking to scale their business through effective sales strategies
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Business leaders aiming to refine their sales approach and boost organizational growth
Presented by
Ognyan Vasilev
Ex SalesForce, ex-BCG, ex-Accenture
As part of the sales organization of the fastest-growing company in the IT history (Salesforce), Oggy has been supporting strategic customers delivering $450 M in revenue.
He mentors startups on sales and pricing topics at Harvard Business School, Xpreneurs, and other world-class organizations.
Felix Bühner
Chief Revenue Officer at Ubisense
Felix is a seasoned Chief Revenue Officer (CRO) with an impressive track record in sales leadership and revenue growth. From climbing the ranks in hyperscale startups to leading global sales teams, Felix shares his journey, insights, and tips on thriving in the ever-evolving world of B2B sales. He has successfully scaled businesses and teams 10x, driving transformative growth and building sustainable, repeatable go-to-market strategies.
Program Highlights
World-class best practises
Learn methodologies and techniques used by leading global companies
Practical hands-on exercises
Turn knowledge into practical skills and abilities that you apply daily
Mindset & productivity boosters
Develop a results-driven mindset and boost productivity to achieve your sales goals
Program structure
The B2B Sales Excellence program will help participants master the critical stages of the sales process, equipping them with the tools, strategies, and mindset needed for success:
1. Foundations of Sales
Gain a clear understanding of the core principles of B2B SaaS sales, focusing on relationship-building, value creation, and aligning your efforts with the right buyer personas and customer profiles.
2. Planning & Prospecting
Learn to develop effective account plans, identify high-potential prospects, and implement proven strategies for reaching your ideal customers through both inbound and outbound methods.
3. Engagement & Meetings
Discover how to prepare for and conduct impactful sales meetings by uncovering client needs, building trust, and presenting tailored solutions that address real business challenges.
4. Building Relationships
Understand how to navigate complex sales environments by engaging key stakeholders, nurturing champions, and building compelling business cases that drive decisions forward.
5. Negotiation & Closing
Master the art of handling objections, negotiating value beyond price, and using proven techniques to close deals with confidence and clarity.
6. Post-Sale Strategies
Explore how to follow up effectively, deliver a seamless onboarding experience, and ensure customer success to drive long-term loyalty, retention, and referrals.
7. Personal Development
Build the resilience, communication skills, and professional habits needed to stay motivated, productive, and continuously advance your sales career.
Why Join This Program?
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Apply a proven, structured approach to efficiently manage every stage of the B2B sales process
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Create personalized strategies that engage and retain customers for long-term success
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Overcome objections with confidence and close deals effectively to drive consistent results
Early-bird pricing expires soon!
Standard price: €1990
Early-bird price: €1190
The admission process entails three-step:
Step 1: Fill out the form below
Step 2: A team member will confirm your spot
Step 3: Receive a payment link to finalize your participation.
Discounts:
The ScaleUp Club members: 20% discount*
Special price for Academy alumni: 5% discount*
Groups of three or more people: 20% discount*
*The discount is applied to the regular price and cannot be combined with the early bird discount.
What our clients say
Elena Mena
Strategy & Marketing at National Archives Corp.
"Ognyan’s approach as a lecturer is unmatched - his real-time examples and engaging role-plays made every session dynamic and practical. He leads the participants through an interactive experience, which allows everyone to work on his own case and get clarity on the next steps to take. I gained not only knowledge, I developed skills that I can apply in different real life situations."
Viktoria Dotcheva
Product Marketing Manager at Amadeus
"Oggy’s leadership & value-based selling training was top notch! I am quite into the topic and often find myself in such trainings (or delivering them) across my work in different countries and corporations around Europe - I can easily say this was one of the most useful I have seen. Yes, the theory part was super engaging was but the way he helped us immediately put it in practice was gold! He helped us put ourselves in an entrepreneur shoes having to make tough choices, having to consider the best way to position a though situation and how to create the most value in a challenging situation. Highly recommend him and his team!"
Kiril Dimitrov
Head of Workplace Services at Schwarz IT Bulgaria
"I was thoroughly impressed with the workshop led by Oggy Vasilev. It provided a comprehensive and practical framework for enhancing sales skills, from initial planning and relationship building to effectively closing deals. The content was highly relevant and actionable, offering valuable insights for sales professionals, entrepreneurs, and business leaders alike.
What truly elevated the experience was Oggy's leadership. His expertise in sales strategy and go-to-market, coupled with his background at Salesforce and mentorship experience at prestigious institutions like Harvard Business School, shone through in every session. Oggy's ability to translate complex concepts into easily digestible strategies was remarkable. He provided real-world examples and practical exercises that made the learning process engaging and impactful. His insights into building lasting relationships, understanding buyer personas, and closing high-value deals were invaluable.
I particularly appreciated the focus on practical application. The course not only provided theoretical knowledge but also equipped us with the tools and techniques to immediately implement what we learned. Thanks to Oggy's guidance and the well-structured curriculum, I feel significantly more confident in my ability to drive impactful results and contribute to revenue growth. I highly recommend this course, especially for those seeking to refine their approach to B2B sales under the expert guidance of Oggy Vasilev."
Vladimir Hristov
Business Owner at VEYA Properties
"Oggy‘s structured approach to sales is both insightful and highly practical. His ability to break down complex strategies into actionable steps makes his guidance invaluable for anyone looking to apply world-class sales techniques to real-world scenarios and achieve tangible results."
Nikola Kalev
Founder at Insights Hive
"Ognyan’s mentorship is on a completely different level—his situational coaching and real-life examples bring world-class sales strategies to life. Every session provided practical, actionable insights that have elevated how I handle follow-ups, close deals, and navigate complex sales scenarios with confidence."