Mastering executive
engagements & selling
C-Suite engagement for strategic impact
Engaging with executives goes beyond a simple pitch - it requires trust-building, value demonstration, and navigating complex decision-making processes. Many struggle to develop the right approach to influence C-suite stakeholders effectively.
This course equips you with the skills and strategies to confidently engage executives, positioning yourself as a trusted advisor and driving strategic outcomes.
2-day
onsite training
Two days of practical, hands-on learning
International standard
Aligned with global best practices
Certificate for completion
Proof of your accomplishment
Next edition
Feb 25-26, 2025
Sofia, Bulgaria
What You'll Learn
Who Should Attend?
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Account executives ready to engage and influence C-suite executives for higher-level sales
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Sales managers aiming to equip their teams with the skills to engage and close C-suite deals
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Founders looking to confidently engage executives and drive strategic business outcomes
Presented by
Ognyan Vasilev
Ex SalesForce, ex-BCG, ex-Accenture
As part of the sales organization of the fastest-growing company in the IT history (Salesforce), Oggy has been supporting strategic customers delivering $450 M in revenue.
He mentors startups on sales and pricing topics at Harvard Business School, Xpreneurs, and other world-class organizations.
Pallav Jha
Co-founder at Stealth, Product at ING
Pallav Jha is a global financial services professional with >12 years of experience spanning 4 continents & 6 countries. He has extensive experience - both- as an intra- & entrepreneur, where he was instrumental in developing and commercializing several products & initiatives.
Notable ones being the invention & commercialisation of a micro-insurance product for the expat & immigrant consumers, cross-selling and up-selling tool for retail banks. He firmly believes in the intersection of commerce and impact therefore mentoring & supporting various social impact projects in Kenya & India.
Program Highlights
World-class best practises
Learn methodologies and techniques used by leading global companies
Practical hands-on exercises
Turn knowledge into practical skills and abilities that you apply daily
Mindset & productivity boosters
Develop a results-driven mindset and boost productivity to achieve your sales goals
Program structure
Mastering executive engagements & selling program will empower sales professionals to confidently connect with top-level decision-makers and drive high-impact conversations:
1. Engaging the C-Suite
Learn proven techniques to approach and engage C-level executives, focusing on building credibility, trust, and lasting relationships.
4. Creating Executive-Level Value
Discover how to align your solutions with the strategic goals of senior decision-makers, ensuring every conversation delivers measurable business impact.
2. Storytelling for Impact
Master the art of strategic storytelling to communicate complex ideas in a clear, compelling way that resonates with executive priorities.
5. Driving Outcomes
Confidently navigate executive-level discussions, influence decisions, and advance deals by addressing what truly matters to top leadership.
3. Building Rapport & Trust
Develop the skills to quickly establish rapport, understand the mindset of C-suite stakeholders, and position yourself as a trusted advisor.
Why Join This Program?
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Gain the confidence to approach and engage C-suite stakeholders with ease
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Learn to address executive needs with targeted, high-impact insights
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Develop lasting, value-driven relationships with key decision-makers to drive results
Early-bird pricing expires soon!
Standard price: €1490
Early-bird price: €990
The admission process entails three-step:
Step 1: Fill out the form below
Step 2: A team member will confirm your spot
Step 3: Receive a payment link to finalize your participation.
Discounts:
The ScaleUp Club members: 20% discount*
Special price for Academy alumni: 5% discount*
Groups of three or more people: 20% discount*
*The discount is applied to the regular price and cannot be combined with the early bird discount.
What our clients say
Elena Mena
Strategy & Marketing at National Archives Corp.
"Ognyan’s approach as a lecturer is unmatched - his real-time examples and engaging role-plays made every session dynamic and practical. He leads the participants through an interactive experience, which allows everyone to work on his own case and get clarity on the next steps to take. I gained not only knowledge, I developed skills that I can apply in different real life situations."
Viktoria Dotcheva
Product Marketing Manager at Amadeus
"Oggy’s leadership & value-based selling training was top notch! I am quite into the topic and often find myself in such trainings (or delivering them) across my work in different countries and corporations around Europe - I can easily say this was one of the most useful I have seen. Yes, the theory part was super engaging was but the way he helped us immediately put it in practice was gold! He helped us put ourselves in an entrepreneur shoes having to make tough choices, having to consider the best way to position a though situation and how to create the most value in a challenging situation. Highly recommend him and his team!"
Kiril Dimitrov
Head of Workplace Services at Schwarz IT Bulgaria
"I was thoroughly impressed with the workshop led by Oggy Vasilev. It provided a comprehensive and practical framework for enhancing sales skills, from initial planning and relationship building to effectively closing deals. The content was highly relevant and actionable, offering valuable insights for sales professionals, entrepreneurs, and business leaders alike.
What truly elevated the experience was Oggy's leadership. His expertise in sales strategy and go-to-market, coupled with his background at Salesforce and mentorship experience at prestigious institutions like Harvard Business School, shone through in every session. Oggy's ability to translate complex concepts into easily digestible strategies was remarkable. He provided real-world examples and practical exercises that made the learning process engaging and impactful. His insights into building lasting relationships, understanding buyer personas, and closing high-value deals were invaluable.
I particularly appreciated the focus on practical application. The course not only provided theoretical knowledge but also equipped us with the tools and techniques to immediately implement what we learned. Thanks to Oggy's guidance and the well-structured curriculum, I feel significantly more confident in my ability to drive impactful results and contribute to revenue growth. I highly recommend this course, especially for those seeking to refine their approach to B2B sales under the expert guidance of Oggy Vasilev."
Vladimir Hristov
Business Owner at VEYA Properties
"Oggy‘s structured approach to sales is both insightful and highly practical. His ability to break down complex strategies into actionable steps makes his guidance invaluable for anyone looking to apply world-class sales techniques to real-world scenarios and achieve tangible results."
Nikola Kalev
Founder at Insights Hive
"Ognyan’s mentorship is on a completely different level—his situational coaching and real-life examples bring world-class sales strategies to life. Every session provided practical, actionable insights that have elevated how I handle follow-ups, close deals, and navigate complex sales scenarios with confidence."