Mastering Value-Based Selling & Pricing
Elevate your sales strategy by aligning value and pricing effectively
Many sales professionals struggle to communicate the true value of their products, often focusing too much on features and price. Without the right pricing strategies, it's difficult to maximize profitability and meet customer needs.
This course teaches you how to sell based on value and implement pricing strategies that drive revenue and align with your customers' expectations.
2-day
onsite training
Two days of practical, hands-on learning
International standard
Aligned with global best practices
Certificate for completion
Proof of your accomplishment
Next edition
Feb 20-21, 2025
Sofia, Bulgaria
What You'll Learn
Who Should Attend?
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Account executives seeking to close deals by communicating value and optimizing pricing
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Sales managers looking to lead their teams with value-based selling and strategic pricing techniques
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Founders focused on driving growth by aligning value and pricing with market needs
Presented by
Ognyan Vasilev
Ex SalesForce, ex-BCG, ex-Accenture
As part of the sales organization of the fastest-growing company in the IT history (Salesforce), Oggy has been supporting strategic customers delivering $450 M in revenue.
He mentors startups on sales and pricing topics at Harvard Business School, Xpreneurs, and other world-class organizations.
Felix Bühner
Chief Revenue Officer at Ubisense
Felix is a seasoned Chief Revenue Officer (CRO) with an impressive track record in sales leadership and revenue growth. From climbing the ranks in hyperscale startups to leading global sales teams, Felix shares his journey, insights, and tips on thriving in the ever-evolving world of B2B sales. He has successfully scaled businesses and teams 10x, driving transformative growth and building sustainable, repeatable go-to-market strategies.
Program Highlights
World-class best practises
Learn methodologies and techniques used by leading global companies
Practical hands-on exercises
Turn knowledge into practical skills and abilities that you apply daily
Mindset & productivity boosters
Develop a results-driven mindset and boost productivity to achieve your sales goals
Program structure
The Business Value Selling & Pricing program will help sales professionals master value-driven strategies to elevate their sales performance and align solutions with real business outcomes:
1. Selling Value, Not Price
Learn to shift conversations from cost to value by aligning your solutions with the customer’s strategic goals and business impact. Confidently communicate and quantify value propositions to decision-makers.
4. Compelling Proposals & Negotiations
Develop proposals that highlight business impact, prepare for effective negotiations, and navigate discussions to reach win-win agreements.
2. Understanding Stakeholder Needs
Discover what different stakeholders value most, how deals impact their priorities, and tailor your approach to address their specific business challenges.
5. From Agreement to Closing
Master the final stages of the sales process by confidently closing deals, securing commitments, and ensuring a smooth transition for lasting success.
3. Pricing Strategies That Work
Explore proven pricing approaches that adapt to customer needs while preserving value. Learn to craft flexible, compelling offerings that resonate with your audience.
Why Join This Program?
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Gain the confidence to sell with impact by mastering value-driven messaging that resonates with customers
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Implement proven pricing strategies to maximize profitability and align your offers with customer needs
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Master the art of negotiation to close high-value deals and drive business growth
Early-bird pricing expires soon!
Standard price: €1490
Early-bird price: €990
The admission process entails three-step:
Step 1: Fill out the form below
Step 2: A team member will confirm your spot
Step 3: Receive a payment link to finalize your participation.
Discounts:
The ScaleUp Club members: 20% discount*
Special price for Academy alumni: 5% discount*
Groups of three or more people: 20% discount*
*The discount is applied to the regular price and cannot be combined with the early bird discount.
What our clients say
Elena Mena
Strategy & Marketing at National Archives Corp.
"Ognyan’s approach as a lecturer is unmatched - his real-time examples and engaging role-plays made every session dynamic and practical. He leads the participants through an interactive experience, which allows everyone to work on his own case and get clarity on the next steps to take. I gained not only knowledge, I developed skills that I can apply in different real life situations."
Viktoria Dotcheva
Product Marketing Manager at Amadeus
"Oggy’s leadership & value-based selling training was top notch! I am quite into the topic and often find myself in such trainings (or delivering them) across my work in different countries and corporations around Europe - I can easily say this was one of the most useful I have seen. Yes, the theory part was super engaging was but the way he helped us immediately put it in practice was gold! He helped us put ourselves in an entrepreneur shoes having to make tough choices, having to consider the best way to position a though situation and how to create the most value in a challenging situation. Highly recommend him and his team!"
Kiril Dimitrov
Head of Workplace Services at Schwarz IT Bulgaria
"I was thoroughly impressed with the workshop led by Oggy Vasilev. It provided a comprehensive and practical framework for enhancing sales skills, from initial planning and relationship building to effectively closing deals. The content was highly relevant and actionable, offering valuable insights for sales professionals, entrepreneurs, and business leaders alike.
What truly elevated the experience was Oggy's leadership. His expertise in sales strategy and go-to-market, coupled with his background at Salesforce and mentorship experience at prestigious institutions like Harvard Business School, shone through in every session. Oggy's ability to translate complex concepts into easily digestible strategies was remarkable. He provided real-world examples and practical exercises that made the learning process engaging and impactful. His insights into building lasting relationships, understanding buyer personas, and closing high-value deals were invaluable.
I particularly appreciated the focus on practical application. The course not only provided theoretical knowledge but also equipped us with the tools and techniques to immediately implement what we learned. Thanks to Oggy's guidance and the well-structured curriculum, I feel significantly more confident in my ability to drive impactful results and contribute to revenue growth. I highly recommend this course, especially for those seeking to refine their approach to B2B sales under the expert guidance of Oggy Vasilev."
Vladimir Hristov
Business Owner at VEYA Properties
"Oggy‘s structured approach to sales is both insightful and highly practical. His ability to break down complex strategies into actionable steps makes his guidance invaluable for anyone looking to apply world-class sales techniques to real-world scenarios and achieve tangible results."
Nikola Kalev
Founder at Insights Hive
"Ognyan’s mentorship is on a completely different level—his situational coaching and real-life examples bring world-class sales strategies to life. Every session provided practical, actionable insights that have elevated how I handle follow-ups, close deals, and navigate complex sales scenarios with confidence."