How to Sell B2B SaaS
A proven framework for SaaS founders to win clients, grow MRR, and build a repeatable sales system.
You’ve built a powerful product—or you're getting close.
Now comes the real test: can you sell it?
Most SaaS founders underestimate how crucial (and learnable) B2B sales is. They focus on features, hire too early, or rely on hope—until churn kicks in or growth stalls. But traction isn’t just about product—it’s about customers.
This course is built for SaaS founders, by those who’ve scaled it. It won’t teach you to sell like a pushy SDR—it will show you how to win your first deals, land your first big logo, and build a repeatable system that grows with your product.
Highlights
2-day live workshop
Founders-only group
Post-program resources

What you will learn
Learn how to sell B2B SaaS—convert free trials, close contracts, and scale revenue sustainably.
Who should attend?
This program is ideal for:
SaaS founders, co-founders, or product builders who want to sell confidently without relying on a sales team.
Ideal for pre-seed to Series A startups with an active product and early traction.
Faculty

As part of the sales organization of the fastest-growing company in the IT history (Salesforce), Oggy has been supporting strategic customers delivering $450 M in revenue.
He mentors startups on sales and pricing topics at Harvard Business School, Xpreneurs, and other world-class organizations.
Ognyan Vasilev
Ex SalesForce, ex-BCG, ex-Accenture
Program structure
Program Structure
How to Sell B2B SaaS is a practical, high-impact program built to help SaaS founders turn their product into a growth engine. You'll master the core stages of a modern B2B sales process—without sounding like a sales rep.
1. SaaS Sales Mindset & Fundamentals
Understand the key drivers of B2B SaaS growth. Learn why founders are the best early salespeople, how selling differs in SaaS, and what mindset shifts you need to win your first deals.
2. ICP, Personas & Sales Strategy
Define your Ideal Customer Profile (ICP), map buyer personas, and build a simple go-to-market motion. Learn to prioritize segments, avoid chasing the wrong leads, and set up a sales engine built for traction.
3. Outreach That Converts
Master outbound and inbound approaches that work for founders. Learn how to craft outreach that opens doors, start conversations that matter, and leverage your unique founder story to gain trust fast.
4. Discovery & Selling Value
Learn how to run discovery calls like a pro. Uncover pain, align with business goals, and position your product as a must-have solution—not just a nice tool.
5. Handling Objections & Closing First Customers
Deal with doubts, pricing pushback, and ghosting. Learn how to move conversations forward, set urgency, and close your first 5–10 deals confidently—without sounding pushy.
6. Scaling What Works
Turn your learnings into a repeatable sales system. From sales playbooks to early hires and CRM setup—this session shows you how to scale sales without losing momentum.
7. The Founder’s Sales Toolkit
Walk away with email templates, meeting scripts, objection-handling guides, and a simple forecasting model—everything you need to run founder-led sales like a pro.
Why join?
Convert free users to paying clients
Sell confidently without a sales background
Build a repeatable SaaS sales system
Application and pricing
Regular price
€1490*
Discounts
Discounts:
The ScaleUp Club members: 20% discount*
Special price for Academy alumni: 5% discount*
Groups of three or more people: 20% discount*
*The discount is applied to the regular price and cannot be combined with the early bird discount.
Any questions? Fill out the form or email us.
What our clients say

Todor Madzharov
Co-founder at MEAVO
"Oggy’s training was exactly what our team needed to step back, align on our sales approach, and develop a structured strategy for moving forward. He created a highly engaging and interactive environment where our team was able to identify gaps, refine our messaging, and build a strong upselling strategy together.
One of the biggest takeaways was how the training helped us see sales from the customer’s perspective—what they truly value and how we can position ourselves more effectively. By the end of the session, our team was on the same page about how to communicate our value proposition, maximize upsell opportunities, and drive larger deals.
If you’re looking for a sales trainer who can bring your team together, challenge existing thinking, and guide them to build a strategy that works, Oggy is the right person for the job."

Aleksandar Tsvetanov
CEO at Smart Business Soft Ltd.
"I would like to express my sincere gratitude to Oggy Vassilev and The Revenues Factory team for the outstanding training they provided.
I was truly impressed by Oggy’s professionalism, deep expertise, and hands-on approach in delivering invaluable lessons on sales and business strategies.
From the very first session, it was clear that this training was different—I immediately knew I wanted to go through all the other programs as well. Oggy is not only an exceptional trainer but also a highly experienced professional who seamlessly combines sales theory with real-world examples from various industries.
One of the most valuable aspects of the training was the personalized analysis of our businesses and the specific, actionable guidance on improving our sales processes. Additionally, the role-playing exercises based on real customer scenarios helped us prepare for real-life sales challenges and high-stakes negotiations.
I highly recommend The Revenues Factory and Oggy Vassilev to anyone looking to refine their sales skills, master negotiation techniques, and develop high-impact sales strategies."

Alexander Chikalanov PhD
Founder and CTO at Virtech Ltd.
"Participating in Mastering Business Value Selling and pricing – Get Ready for an Exciting Experience! for the sales training with hands-on exercises was transformative.
The blend of theory and practical application kept me engaged throughout, allowing me to implement new strategies immediately. I've seen a significant improvement in my sales approach and confidence.
Highly recommended for anyone looking to elevate their sales skills."

Aneta Kostova
B2B Benefits Sales and Consulting at Re:benefit
"Having the common sales attitude can maybe lead to closing the deal but not necessary growing your business. I am glad to be part of the startup ecosystem and having the chance to open my horizon to better communication and engagement with executives. Thank you Revenues Factory for creating such inspirational C-level sales and engagement masterclass. It has been a privilege to meet all of you, amazing people and share stories, tips and tricks, as well as challenge ourselves for growth.
Don’t hesitate to contact The Revenues Factory to boost your business and people’s growth!"

Ivet Vidinova
VP Strategic Customers at Dronamics
"The Revenues Factory’s C-Suite Sales Training equipped me with more confidence and skills to engage and close deals with executive decision-makers.
The expert coaching and hands-on approach made the learning experience both practical and impactful.
I highly recommend it to anyone looking to elevate their sales career or to master enterprise sales."

Gergana Nevyanova
Founder and Managing Director, Aspire Bulgaria Foundation
"Oggy is one of the most exceptional professionals I have met in the field of sales education and training. His dedication to excellence, deep expertise, and hands-on approach make him a game-changer for anyone looking to master the art of sales. He doesn’t just teach theory—he brings real-world experience, practical frameworks, and engaging role-plays that allow participants to apply what they learn immediately. His passion for continuous learning and knowledge-sharing is truly inspiring, but what sets him apart the most is his infectious energy and ability to simplify complex sales strategies into actionable techniques. If you’re looking to sharpen your sales skills and close deals with confidence, I highly recommend working with Oggy!"

Nelly Kasabova
Marketing Communications and Public Relations at Schwarz IT
"Thank you, Revenues factory, for this outstanding opportunity to being part of the exceptional sales education! The schedule was well structured, and the content was both comprehensive and engaging. Oggy demonstrated profound expertise and passion for the subject. The interactive sessions and practical exercises were invaluable. The sales aikido technique was mind-blowing!
I highly recommend this program to anyone seeking to enhance their skills and knowledge in this field of sales. The dedication and commitment of Oggy and Rumen to delivering a top-notch educational experience are truly commendable."

Denislav Dimitrov
Head of Infrastructure & Operations at Schwarz IT
"During our company management teambuilding event, Oggy delivered an engaging and highly effective training session on Sales Judo, making it a standout part of the day. His energy and enthusiasm were contagious, keeping the team fully engaged and inspired throughout the session. By sharing practical examples from his own experience, he made complex sales techniques relatable and easy to apply. His sense of humor and positive attitude created a lively and enjoyable atmosphere, fostering both learning and camaraderie among the team. Overall, his dynamic approach and practical insights added immense value to the teambuilding experience."

Elena Mena
Strategy & Marketing at National Archives Corp.
"Ognyan’s approach as a lecturer is unmatched - his real-time examples and engaging role-plays made every session dynamic and practical. He leads the participants through an interactive experience, which allows everyone to work on his own case and get clarity on the next steps to take. I gained not only knowledge, I developed skills that I can apply in different real life situations."

Viktoria Dotcheva
Product Marketing Manager at Amadeus
"Oggy’s leadership & value-based selling training was top notch! I am quite into the topic and often find myself in such trainings (or delivering them) across my work in different countries and corporations around Europe - I can easily say this was one of the most useful I have seen. Yes, the theory part was super engaging was but the way he helped us immediately put it in practice was gold! He helped us put ourselves in an entrepreneur shoes having to make tough choices, having to consider the best way to position a though situation and how to create the most value in a challenging situation. Highly recommend him and his team!"

Kiril Dimitrov
Head of Workplace Services at Schwarz IT Bulgaria
"I was thoroughly impressed with the workshop led by Oggy Vasilev. It provided a comprehensive and practical framework for enhancing sales skills, from initial planning and relationship building to effectively closing deals. The content was highly relevant and actionable, offering valuable insights for sales professionals, entrepreneurs, and business leaders alike.
What truly elevated the experience was Oggy's leadership. His expertise in sales strategy and go-to-market, coupled with his background at Salesforce and mentorship experience at prestigious institutions like Harvard Business School, shone through in every session. Oggy's ability to translate complex concepts into easily digestible strategies was remarkable. He provided real-world examples and practical exercises that made the learning process engaging and impactful. His insights into building lasting relationships, understanding buyer personas, and closing high-value deals were invaluable.
I particularly appreciated the focus on practical application. The course not only provided theoretical knowledge but also equipped us with the tools and techniques to immediately implement what we learned. Thanks to Oggy's guidance and the well-structured curriculum, I feel significantly more confident in my ability to drive impactful results and contribute to revenue growth. I highly recommend this course, especially for those seeking to refine their approach to B2B sales under the expert guidance of Oggy Vasilev."

Vladimir Hristov
Business Owner at VEYA Properties
"Oggy‘s structured approach to sales is both insightful and highly practical. His ability to break down complex strategies into actionable steps makes his guidance invaluable for anyone looking to apply world-class sales techniques to real-world scenarios and achieve tangible results."

Nikola Kalev
Founder at Insights Hive
"Ognyan’s mentorship is on a completely different level—his situational coaching and real-life examples bring world-class sales strategies to life. Every session provided practical, actionable insights that have elevated how I handle follow-ups, close deals, and navigate complex sales scenarios with confidence."